Bull's-Eye Chicken & Rib Renegade Barbecue Sauce

Bull's-Eye barbecue sauce was originally launched in 1985 by the Ridgwell's company in the United States. Shortly after its debut, the brand was acquired by Kraft Foods, which helped it become a household staple across North America. The brand is known for its bold flavors and its distinctive bull's head logo.

In the Canadian market, specifically for products featuring bilingual English and French labeling, the brand is managed by Kraft Heinz Canada. Most Bull's-Eye products sold in the Canadian market are manufactured domestically at Kraft Heinz facilities, such as the Mont-Royal plant in Quebec. Globally, the brand is owned by the Kraft Heinz Company, a multinational food giant headquartered in the United States formed through the 2015 merger of Kraft Foods and H.J. Heinz Holding Corporation.