GAME video game retailer

GAME is a prominent specialist retailer of video games and consumer electronics. The brand's history is deeply rooted in the United Kingdom, evolving from several mergers and acquisitions, most notably involving the Rhino and Electronics Boutique brands. The brand established a significant presence across Europe, particularly in Spain, where it became the leading specialist in the gaming market.

Manufacturing of the products sold within GAME stores, such as consoles, accessories, and physical game discs, occurs globally, primarily in East Asia (China and Japan) by major hardware manufacturers like Sony, Microsoft, and Nintendo. Ownership of the brand has changed hands over the years; while the UK operations were acquired by Frasers Group, the Spanish division operates under the management of Game Digital Limited, which maintains a specialized focus on the Iberian market.