MediaMarkt retail service

MediaMarkt is Europe's largest retailer for consumer electronics and related services. Founded in 1979 in Munich, Germany, by Leopold Stiefel, Walter Gunz, Erich Kellerhals, and Helga Kellerhals, the brand revolutionized the market with a large-surface store concept offering a vast assortment of electronics under one roof.

Today, the brand is primarily owned by CECONOMY AG, a company formed following the demerger of the Metro Group in 2017. While the brand originated in Germany, it operates as a decentralized chain where local store managers often hold a minority stake in their specific location, a unique business model that has helped it expand across multiple European countries including Spain, Italy, and Turkey.