Way To Go! Caffè Crema coffee beans

Way To Go! is a private label coffee brand developed by the German supermarket giant Lidl. The brand was launched as a pioneer in fair trade and sustainability, specifically focusing on providing a 'living income' for smallholder farmers. The beans for this specific Caffè Crema are sourced from various Fairtrade-certified cooperatives, notably in Ghana and other coffee-producing regions, before being roasted and packaged for Lidl's global network.

Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany, is the ultimate owner and distributor of the Way To Go! brand. As a private label, it is sold exclusively through Lidl stores across Europe and other international markets. The initiative is part of a larger corporate social responsibility project to ensure transparent supply chains and ethical sourcing in the coffee industry.