Mr. Proper (Meister Proper) multi-purpose cleaner

Meister Proper, known in English-speaking markets as Mr. Clean, is a world-renowned brand of cleaning products. The brand was first introduced by Procter & Gamble in 1958, becoming a household name due to its iconic 'genie' mascot. In German-speaking markets, the brand is marketed as Meister Proper, maintaining the same visual identity and mascot.

While the brand originated in the United States, its production is highly decentralized to serve global markets efficiently. For the European market, manufacturing often takes place in various European facilities, including those in Italy and Belgium, to minimize logistical overhead. The brand remains a core asset of the American multinational Procter & Gamble.

Today, the product line has expanded from the original liquid cleaner to include magic erasers, sprays, and concentrated gels. As a flagship cleaning brand, it continues to be managed under the fabric and home care segment of the parent company's global portfolio.