WoolOvers Cashmere and Merino Crew Neck Knitted Jumper

WoolOvers is a British lifestyle brand that specializes in natural knitwear, particularly items made from wool, cashmere, and cotton. Founded in 1989, the brand began by selling wool jumpers at equestrian and agricultural shows across the United Kingdom before expanding into a global e-commerce retailer.

While the brand is headquartered in the United Kingdom, its manufacturing is distributed across multiple locations globally to manage its supply chain of high-quality natural fibers. The brand has undergone various ownership changes over the years, including acquisition by Langholm Capital in 2015 and subsequent management buyouts and refinancing rounds involving firms like Bibby Financial Services to support its international growth.

Today, WoolOvers operates as a private company based in West Sussex, maintaining its focus on classic, durable apparel made from renewable materials. Its business model heavily emphasizes direct-to-consumer sales through its online platforms in the UK, Australia, and North America.