No Name Whole Chicken

No Name (stylized as no name) is a generic line of grocery and household products sold by Loblaws Inc., Canada's largest food retailer. Launched in 1978, the brand was created by Loblaw Companies Limited to offer customers a basic, lower-cost alternative to name-brand items. The products are easily identifiable by their distinctive minimalist packaging, which consists of plain yellow backgrounds with bold, black Helvetica text.

The poultry products sold under the No Name brand, such as this whole chicken, are primarily sourced from Canadian farms and processed in domestic facilities to ensure freshness and support local agriculture. The brand is a core part of the Loblaw ecosystem, which also includes the President's Choice line. While Loblaw Companies Limited is the parent entity, the ultimate ownership is held by George Weston Limited, a Canadian public company that maintains a controlling interest in the retail giant. This vertical integration allows the brand to maintain high visibility across Canada in various retail banners including Real Atlantic Superstore, Loblaws, and No Frills.