Made O'Meter
Discover where a brand or product originates
These aloe vera-infused tissues are a private-label product specifically sold by the European discount retailer Action. While the brand itself is Dutch in origin, the manufacturing of their hygiene paper products often occurs across multiple facilities throughout Europe and occasionally Asia to maintain their high-volume, low-cost retail model.
Action, the parent company, has evolved from a single store in Enkhuizen to a massive international retail chain. As a private label, the product is directly managed by Action's supply chain partners rather than a traditional consumer goods conglomerate. The company is currently majority-owned by the British private equity firm 3i Group plc, which oversees its aggressive expansion across the European continent.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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