Coles Simply Wholemeal Plain Flour

Coles Simply Wholemeal Plain Flour is a private-label staple product offered by Coles Supermarkets, one of Australia's largest retail chains. The product is specifically marketed as being made from 100% Australian grown wheat, emphasizing local sourcing and supporting Australian farmers. It is positioned within the Coles 'Simply' range, which focuses on providing essential pantry items at accessible price points.

The brand is inherently Australian, having been developed by Coles Group Limited. Since its demerger from Wesfarmers in 2018, Coles Group has operated as a standalone public company listed on the Australian Securities Exchange. The manufacturing and milling of this flour take place within Australia to maintain the integrity of its 'Australian Grown' claim, ensuring a short supply chain from the wheat fields to the retail shelf.