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Longo's Cheddar Cheese Flavour Cracker Sticks are a private-label snack product exclusive to Longo Brothers Fruit Markets. The Longo's brand has deep roots in Ontario, Canada, starting as a family-run neighborhood grocery store in 1956. As a private label, these snacks are developed to reflect the brand's commitment to quality and regional tastes, with manufacturing typically occurring within Canada to serve their network of stores in the Greater Toronto and Hamilton Area.
In 2021, a significant shift in ownership occurred when Empire Company Limited, the parent company of Sobeys, acquired a majority stake (51%) in Longo’s. Despite this acquisition, the brand continues to operate with a degree of autonomy, maintaining the Longo family's involvement in leadership. Today, the brand represents a premium grocery offering within the larger Empire Company portfolio, which is one of Canada's largest food retailers headquartered in Stellarton, Nova Scotia.
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