Giro cycling accessories

Giro is a globally recognized brand specializing in high-performance cycling and snow sports equipment. Founded in 1985 in Santa Cruz, California, the company initially gained fame for innovating the lightweight cycling helmet, which revolutionized safety standards in the industry. Over the decades, the brand has expanded its product line to include premium footwear, technical apparel, and eyewear for both enthusiasts and professional athletes.

While the brand maintains its design and engineering roots in California, its manufacturing is largely outsourced to facilities in China and other Asian manufacturing hubs to support global distribution. The ownership history of Giro has seen several transitions; it was once part of Bell Sports and later Easton-Bell Sports. Today, Giro is part of the portfolio of Vista Outdoor, a major American conglomerate, although Vista Outdoor has recently announced plans to spin off or sell various outdoor brand segments to separate corporate entities like Revelyst. As of 2024 and beyond, Giro remains a cornerstone brand in the high-end outdoor sports market.