Made O'Meter
Discover where a brand or product originates
innocent drinks was founded in 1999 in London, United Kingdom, by three friends after testing their smoothies at a music festival. The brand quickly became a leader in the premium smoothie and juice market, known for its quirky branding and commitment to sustainability. Most of their European production currently takes place at "the blender," their carbon-neutral factory in Rotterdam, Netherlands, though they source fruit globally.
In 2009, The Coca-Cola Company acquired a minority stake in the business, eventually increasing its ownership to over 90% by 2013. Today, innocent is fully owned by Coca-Cola, operating as a subsidiary while maintaining its unique brand identity and headquarters in London. The brand continues to focus on health-conscious beverages, expanding its range to include juice, dairy-free milks, and shots across various international markets.
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