SimplyProtein Snack Bar

SimplyProtein Brand Origin and Ownership

SimplyProtein was originally founded in Toronto, Canada, in 2002 by Cathy Richards. The brand was developed with a focus on creating high-protein snacks with simple, clean ingredients and low sugar content, catering to health-conscious consumers looking for functional nutrition without artificial sweeteners.

Manufacturing and Global Reach

The product is primarily manufactured in Canada, where it maintains a strong market presence. Since its inception, the brand has expanded its footprint across North America, becoming a staple in the wellness and fitness categories within major retail chains.

Current Ownership and Corporate Structure

In 2020, SimplyProtein was acquired by Wellness Natural Inc., a company led by a group of CPG industry veterans. Under the leadership of Wellness Natural Inc., the brand has continued to innovate its plant-based protein offerings. The ultimate owner, Wellness Natural Inc., is headquartered in Canada, ensuring the brand remains true to its Canadian roots while scaling internationally.