The Laughing Cow (La Vache qui rit) spreadable cheese

The Laughing Cow, known in French as La Vache qui rit, is a world-renowned brand of processed cheese products. Originally founded in France in 1921 by L on Bel, the brand has become iconic for its unique texture and the cheerful red cow mascot that appears on its packaging.

While the brand has French origins, the product shown is marketed specifically for the Canadian market (as indicated by the 'Fromages d'ici' label). In Canada, The Laughing Cow products are produced locally by Bel Canada, ensuring that the dairy utilized meets domestic standards and supports the local agricultural industry. The brand is owned by the Bel Group, a multinational food company headquartered in France that specializes in cheese snacks and fruit-based products.