NICK'S Salty Peanut Protein Bar

NICK’S is a Swedish food tech brand founded by Niclas Luthman, who was inspired to create healthy, sugar-free snacks after being diagnosed as pre-diabetic. The brand gained international fame for its 'Swedish-style' light ice cream and protein bars, utilizing innovative sweeteners like erythritol and xylitol to provide a confectionery experience without the glycemic impact of traditional sugar.

The brand is owned by Luthman Backlund Foods AB, headquartered in Stockholm, Sweden. While the brand has strong Swedish roots and maintains its global headquarters there, manufacturing is distributed across multiple countries to serve its primary markets in Europe and North America. In the United States, the brand has established a significant presence through a local subsidiary, positioning itself as a leader in the 'better-for-you' snack category.