Crest + Scope Complete Whitening Toothpaste

Crest is a globally recognized brand in the oral hygiene industry, particularly famous for its toothpaste and whitening products. The brand was first introduced in 1955 by Procter & Gamble (P&G) in the United States. Crest revolutionized dental care by becoming the first toothpaste to receive the American Dental Association's Seal of Acceptance for its fluoride-based formula that effectively prevents cavities.

Today, Crest remains a flagship brand of Procter & Gamble, a multinational consumer goods giant headquartered in Cincinnati, Ohio. The specific product shown, Crest + Scope, combines P&G's iconic toothpaste brand with Scope, a mouthwash brand that P&G also owns. Manufacturing for North American markets is primarily conducted at large-scale facilities in the United States, such as their plant in Greensboro, North Carolina, though global supply chains may involve production in other regions to meet international demand.

As of 2024 and beyond, Procter & Gamble continues to be the ultimate owner and distributor of Crest products worldwide. In Canada, the brand is managed through P&G's Canadian subsidiary, ensuring that labeling and distribution meet local regulatory standards, including bilingual packaging for the Canadian market.