Prince de LU Choco Prince

Choco Prince is a beloved snack brand that originated in France under the iconic LU (Lefèvre-Utile) label. Known for its distinct prince-themed imagery and high-quality biscuit products, it has become a staple in European pantries, particularly in France and Belgium. The product features a crispy biscuit topped with smooth milk chocolate, catering to both children and adults.

Originally founded by Jean-Romain Lefèvre and Pauline-Isabelle Utile in Nantes, France, the LU brand has undergone several changes in corporate ownership over the decades. After being part of the Danone Group, the brand was acquired by Kraft Foods, which later spun off its snack division into what is now Mondelēz International. Today, Choco Prince is produced in various manufacturing facilities across Europe to meet regional demand, maintaining the classic recipe that has defined the brand for generations.