Natural Chip Co potato chips

The Natural Chip Co is a prominent Australian snack brand known for producing premium potato chips using natural ingredients and no artificial flavors or colors. The brand emphasizes the use of farm-grown potatoes and high-quality seasonings to appeal to health-conscious consumers seeking a cleaner alternative to traditional snack foods.

Originally part of the Snack Brands Australia portfolio, the brand has grown significantly within the domestic market. In 2016, Snack Brands Australia was acquired by the Universal Robina Corporation (URC), a major multinational based in the Philippines. However, in 2021, the ownership shifted again when URC sold its Australian and New Zealand snack food operations to Intersnack Group, a German-based European snack giant. Today, the brand remains a staple in Australian supermarkets, maintaining its local production facilities while benefiting from the global supply chain and expertise of its German parent company.