Arnott's Shapes Pizza Crackers

Arnott's Shapes are a beloved Australian snack staple, first introduced by the Arnott's Biscuits company in the 1950s. Originally created in Victoria, Australia, these oven-baked crackers gained massive popularity for their unique 'flavour you can see' concept, where seasonings are baked into and onto the biscuit rather than just dusted on. The Pizza flavor is one of the most iconic varieties in the range.

While the brand is a cultural icon in Australia, its ownership has transitioned over the years. In 1997, it was fully acquired by the American food giant Campbell Soup Company. However, in late 2019, Campbell sold the Arnott's Group to KKR (Kohlberg Kravis Roberts), an American global investment firm. Today, Arnott's continues to operate with a strong focus on its Australian heritage, maintaining significant manufacturing facilities in Sydney, Brisbane, and Adelaide to supply the local and international markets.