i-D magazine

i-D is a highly influential British magazine dedicated to fashion, music, art, and youth culture. Founded in 1980 by Terry Jones, a former art director of British Vogue, the publication began as a hand-stapled fanzine that captured the street style of the London punk era. It is famous for its signature cover style where models wink or have one eye covered, mimicking the typographic logo which looks like a winking face when viewed sideways.

Over the decades, i-D evolved from a counter-culture zine into a global authority on high fashion and street photography. In 2012, the brand was acquired by Vice Media to expand their digital fashion presence. However, following Vice's bankruptcy and restructuring in 2023, the brand was sold to an independent group led by Karlie Kloss, marking a return to a more focused, luxury fashion-oriented ownership structure. The magazine is distributed globally, with various international editions printed in different regions.