OxiClean Stain Remover

OxiClean is a household name in the laundry and home cleaning industry, renowned for its oxygen-based stain removal technology. The brand was originally launched in 1997 by Orange Glo International and gained massive popularity through direct-response television infomercials, famously hosted by Billy Mays. Its unique formulation uses sodium percarbonate, which releases oxygen to break down organic stains without the harshness of traditional chlorine bleach.

In 2006, the brand was acquired by Church & Dwight, a major American consumer goods company. Today, OxiClean products are primarily manufactured in the United States, utilizing local supply chains to distribute to global markets including North America and Europe. The brand continues to expand its product line, moving beyond laundry boosters into dishwasher detergents, carpet cleaners, and versatile surface sprays.

As of 2026, OxiClean remains a core brand within the Church & Dwight portfolio, headquartered in Ewing, New Jersey. The brand's success is rooted in its reputation for powerful cleaning performance and its transition from a niche 'As Seen on TV' product to a staple of the global cleaning aisle.