Yorkie Milk Chocolate Bar

Yorkie is a prominent British chocolate brand famously launched in 1976 by Rowntree's of York. It was specifically created to compete with Cadbury's Dairy Milk and was marketed for decades as a 'heavier' alternative, famously utilizing a 'trucker' mascot and the controversial 'It's Not for Girls' campaign in the early 2000s, which was eventually retired to embrace a broader audience.

While the brand originated as a classic British staple, its ownership changed significantly in 1988 when the Swiss multinational Nestlé acquired Rowntree's. Today, Yorkie remains a major part of Nestlé's confectionery portfolio. The chocolate bars are primarily manufactured at Nestlé's large production facility in York, England, maintaining a direct link to the brand's namesake city.

Ownership today lies with Nestlé S.A., headquartered in Vevey, Switzerland. Nestlé is the world's largest food and beverage company, managing a vast array of global brands. In the UK, the brand is managed through Nestlé UK Ltd, a direct subsidiary of the Swiss parent company.