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Lucky Strike, often referred to by the nickname 'Luckies', is an iconic American brand of cigarettes owned by British American Tobacco (BAT). Originally introduced in 1871 as a chewing tobacco by R.A. Patterson in Richmond, Virginia, it evolved into a cigarette brand in the early 20th century. The brand's signature 'bull's-eye' logo was designed by industrial designer Raymond Loewy in 1940.
While the brand has deep American roots, it is now part of the global portfolio of British American Tobacco, following their acquisition of the American Tobacco Company's international rights and later full ownership. Manufacturing occurs in various international locations depending on the regional market, including facilities in Europe (such as Poland, indicated by the packaging text), Asia, and South America. In the United States, the brand is marketed by R.J. Reynolds Tobacco Company (a subsidiary of BAT).
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