Albert Heijn Protein Bar Milk Chocolate

Albert Heijn's own-brand protein bar is a private label product designed for the Dutch market. As a store brand, it is produced by third-party manufacturers across various European countries, often shifting production to ensure competitive pricing and quality standards.

The brand originates from the Netherlands, founded by Albert Heijn in 1887. Today, it is the primary supermarket chain under Ahold Delhaize, a global retail giant formed by the merger of Ahold and Delhaize Group. The product emphasizes nutritional value, such as high protein and low sugar content, aligning with modern consumer health trends.