BrewDog Elvis Juice Citrus IPA

BrewDog Elvis Juice is a popular grapefruit-infused India Pale Ale (IPA) produced by the Scottish brewery BrewDog. Founded in 2007 by James Watt and Martin Dickie in Fraserburgh, Scotland, the brand has grown from a small craft operation into a global powerhouse in the brewing industry. The Elvis Juice variant is known for its distinct citrus profile and its history of a trademark dispute with the Elvis Presley Estate, which led the founders to both legally change their first names to Elvis.

Today, BrewDog operates as an independent multinational brewery. While its main hub remains in Ellon, Aberdeenshire, Scotland, the company has expanded its manufacturing footprint significantly. It now operates large-scale breweries in Columbus (USA), Berlin (Germany), and Brisbane (Australia) to serve local markets sustainably. The company remains largely owned by its founders and a large base of crowdfunded 'Equity Punks', alongside private equity firm TSG Consumer Partners, which holds a significant minority stake.