Velo No 4 Original Grey 4 nicotine pouches

Velo is a prominent brand of tobacco-free nicotine pouches, which serves as a modern alternative to traditional Swedish snus. The brand was evolved from the 'LYFT' product line, which itself was a rebranding of 'Epok.' Velo has become a flagship label for British American Tobacco (BAT) as it pivots toward non-combustible products and reduced-risk alternatives to smoking.

While the product is marketed and distributed globally, manufacturing typically takes place in specialized facilities across Europe, most notably in Sweden—the cultural home of nicotine pouches—and Hungary. The brand is globally owned by British American Tobacco, a multinational giant headquartered in London, United Kingdom. In the Danish market specifically, as shown on the label, the product is managed by British American Tobacco Denmark A/S.