Budget Beer (Budget Birra)

Budget Beer is a private label brand primarily associated with European discount retail chains, most notably Rewe Group and its Penny Market subsidiary. It is positioned as a value-tier lager, often brewed under contract by various regional breweries to minimize logistics costs and keep retail prices low. Because it is a generic store brand, the manufacturing location varies depending on the specific region or country where it is purchased, typically being brewed in Germany, Italy, or Poland.

The brand was developed to provide consumers with an affordable entry-point into the beer category without the marketing costs associated with major international labels. While the brand is synonymous with Penny Market, its ultimate ownership lies with the Rewe Group, one of Germany's largest retail and tourism conglomerates. Over the years, the product has become a staple for budget-conscious consumers across Central and Southern Europe.