Ja! Natürlich Bio Vollkorn Weizenmehl

Ja! Natürlich is Austria's leading organic brand, founded in 1994 by the REWE International AG (formerly Billa Group). The product shown is an organic whole grain wheat flour specifically sourced from the Neusiedler See-Seewinkel region in Burgenland, Austria. This regional focus is a hallmark of the brand's commitment to local agriculture and sustainability.

The brand is owned by the REWE Group, a major German retail and tourism cooperative. While the brand was originally created for the Austrian market (specifically Billa and Merkur stores), it remains a subsidiary of the larger German-based parent company. Production occurs locally in Austria to maintain organic and regional quality standards.