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Crave is a Canadian subscription video-on-demand service that serves as the primary streaming destination for high-end television content in Canada. Launched in 2014, it was originally created to compete with international streaming giants by leveraging exclusive licensing agreements for premium content from providers like HBO, Showtime, and Starz.
As a purely digital service, its 'manufacturing' or technical infrastructure is primarily located in Canada, managed by one of the country's largest media conglomerates. The service has evolved from a supplemental cable add-on to a standalone platform that produces original Canadian content alongside its international library. The brand remains a cornerstone of the Canadian media landscape, representing a significant domestic alternative to foreign-owned platforms.
Ownership of Crave is tied to Bell Media, a division of BCE Inc. (BCE). This ensures that the platform is deeply integrated with Canadian telecommunications and broadcasting networks. As of 2026, the service continues to be a wholly Canadian-owned entity, maintaining its headquarters and operations in Toronto and Montreal.
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