President's Choice Fresh Basil

President's Choice (PC) Fresh Basil is a staple culinary herb offered by one of Canada's most recognizable private label brands. The brand, President's Choice, was launched in the mid-1980s by Loblaw Companies Limited under the leadership of Dave Nichol. It was designed to provide premium quality products that compete with or exceed national brands at lower prices.

While the brand is quintessentially Canadian, its fresh produce like basil is sourced globally to ensure year-round availability. The labeling on this specific package indicates it was imported from Colombia, a common practice for Canadian retailers during non-growing seasons. The brand is owned by George Weston Limited, a major Canadian food processing and distribution conglomerate that also owns various retail chains under the Loblaw umbrella. The product is distributed by Loblaws Inc., headquartered in Brampton, Ontario.