Made O'Meter
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Bloom & Wild is a prominent British online florist that revolutionized the flower delivery market with its innovative 'letterbox flowers' concept. Founded in London in 2013, the company focuses on delivering high-quality bouquets that can fit through standard UK letterboxes, reducing the need for recipients to be home for delivery.
While the brand is headquartered in the United Kingdom, its products are sourced from a global supply chain. The company works with growers in the UK, the Netherlands, Kenya, and Colombia to ensure a year-round supply of seasonal blooms. They prioritize sustainable sourcing and have achieved B Corp certification, reflecting their commitment to social and environmental performance.
Since its inception, Bloom & Wild has expanded its presence across Europe, acquiring competitors such as bloomon in the Netherlands and Bergamotte in France. The company remains an independent entity backed by various venture capital and private equity firms, maintaining its status as one of the fastest-growing technology companies in Europe within the direct-to-consumer floral industry.
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