ASDA Smooth Orange Juice

ASDA Smooth Orange Juice is a signature private-label product of the British supermarket chain ASDA. This specific product is a 'not from concentrate' variety, marketed as 100% pure squeezed juice. While the oranges themselves are typically sourced from global growers in regions like Brazil or Spain depending on the season, the juice is processed and packaged within the United Kingdom for local distribution.

ASDA was originally founded in 1949 in Leeds, England, emerging from the merger of the Asquith and Dairies businesses. For two decades, it was a subsidiary of the American retail giant Walmart. However, as of 2021, the company returned to majority British ownership through a consortium led by the Issa brothers and TDR Capital. Today, it remains one of the 'Big Four' supermarkets in the UK, maintaining its headquarters in Leeds while operating hundreds of stores across the country.