Wisdom re:new Floss Harps

Wisdom is a historic British brand with a legacy in oral care dating back to 1780, when its founder, William Addis, invented the first mass-produced toothbrush while in prison. Based in Haverhill, Suffolk, the company has remained a cornerstone of the UK dental hygiene market for over two centuries, evolving from animal-bone brushes to modern synthetic materials.

While Wisdom Toothbrushes Ltd remains a UK-headquartered company, its manufacturing footprint is global. Many of its specialized accessories, such as the re:new Floss Harps which feature 100% recycled plastic handles, are produced in China to leverage specialized high-volume manufacturing capabilities for dental plastics. The brand continues to focus on sustainability, integrating recycled materials into both its product components and packaging to meet modern environmental standards.

Wisdom Toothbrushes Ltd is currently an independent entity, managed by its own board in the United Kingdom. It remains one of the few long-standing British oral care brands that has not been absorbed by a major multi-national FMCG conglomerate like Unilever or P&G, maintaining its focus as a dedicated specialist in the dental sector.