AllTrails mobile application

AllTrails is a leading digital platform for outdoor recreation, founded in 2010 by Russell Cook in San Francisco, California. The brand serves as a comprehensive guide for hiking, mountain biking, and trail running, offering millions of users worldwide access to crowdsourced trail maps and reviews. As a digital product, its software development and core operations are primarily based in the United States, though it serves a global market.

In 2018, AllTrails was acquired by Spectrum Equity, a growth equity firm. In late 2021, Permira, a global investment firm, acquired a majority stake in the company. Today, AllTrails continues to operate as an independent entity under the Permira umbrella, maintaining its position as the premier application for outdoor enthusiasts seeking curated trail data and community-driven insights.