Borotalco Original Deodorant

Borotalco is one of Italy's most iconic personal care brands, recognized globally for its unique talcum-based fragrance. The brand dates back to 1878 when English pharmacist Henry Roberts created the 'Microtalco' formula in Florence. It has since become a staple in Italian households, expanding from its original powder form to a wide range of body care and hygiene products.

Today, Borotalco is part of the Bolton Group, an international conglomerate based in Milan. While the brand maintains strong roots in Italy where most of its production occurs, it has a significant presence across Europe. The Bolton Group continues to manage the brand, ensuring its historic identity remains intact while innovating with modern formulations like the 'Extra Dry' line shown in the image.