Tschum soft drink

Tschum is a caffeine-rich, mate-based soft drink that originated in Germany. It is primarily known for its association with the European hacker culture and tech communities, often served at various technology conferences and events. The product stands as an alternative to mainstream energy drinks, focusing on a more natural mate leaf infusion.

The brand is owned and produced by the Kolle-Mate collective, a small-scale beverage manufacturer based in Dresden, Germany. Unlike mass-market global brands, Tschum is manufactured locally in Germany, emphasizing regional production and distribution through independent channels and specialty cafes. Its ownership remains local to its German roots.