Hollister clothing and fragrances

Hollister Co., often referred to simply as Hollister, is a premier American lifestyle brand designed to capture the spirit of Southern California. Established in 2000, it was specifically created to appeal to teenagers and young adults through its laid-back, surf-inspired aesthetic. While the brand carries a fictional backstory of being founded in 1922, it is a modern retail success story built on the concept of 'California cool'.

Manufacturing for Hollister products takes place across a global network of suppliers. Garments are primarily produced in countries with large textile industries, such as Vietnam, China, India, and Bangladesh. Fragrances and personal care items are often manufactured in the United States or Europe. This distributed manufacturing model allows the brand to maintain a high volume of inventory for its international store fleet.

Ownership of Hollister rests with Abercrombie & Fitch Co., which manages Hollister as its largest and most profitable division. Based in New Albany, Ohio, Abercrombie & Fitch Co. has successfully repositioned Hollister over the years to be more inclusive and digitally focused, ensuring its continued relevance in the global fashion market through the 2020s and beyond.