MediaMarkt paper shopping bag

MediaMarkt is a leading European retailer specializing in consumer electronics. The paper bag shown in the image is part of their retail packaging suite, reflecting the brand's shift towards sustainable materials in their physical stores. Originally founded in Germany in 1979 by Leopold Stiefel, Walter Gunz, Erich Kellerhals, and Helga Kellerhals, the company revolutionized the electronics market with a large-surface store concept.

Today, MediaMarkt is primarily owned by Ceconomy AG, a German company that resulted from the demerger of the Metro Group. While the brand originated in Germany, its manufacturing for non-electronic goods like packaging occurs in various locations, often sourced locally within the markets they operate in (such as Spain) to reduce logistical footprints. The ultimate owner, Ceconomy, remains headquartered in Düsseldorf, Germany, overseeing operations across numerous European countries.