FIT+FUN Chew Bones

FIT+FUN is a specialized value brand focused on pet nutrition and care, primarily sold through the European retail giant Fressnapf. The brand provides a wide range of products from basic pet food to hygiene supplies and treats, like these dried beef rawhide chew bones. The product is designed as an affordable yet functional dental care snack for dogs.

Ownership of the brand lies with Fressnapf Tiernahrungs GmbH, a German company founded by Torsten Toeller in 1990. Fressnapf has grown to become the largest pet supplies retailer in Europe, operating under the brand name Maxi Zoo in many countries, including Denmark. While the company is headquartered in Krefeld, Germany, its private label products are manufactured globally to maintain competitive pricing, often sourced from specialized facilities across Europe and Asia.