Craft Xplor Hybrid shoe

The Craft Xplor Hybrid is a high-performance footwear solution designed by the Swedish brand Craft Sportswear. Specifically engineered to bridge the gap between road and trail running, this model features innovative cushioning and a versatile outsole pattern suitable for multiple terrains. The product reflects Craft's commitment to technical precision and ergonomic design, catering to athletes who require durable and adaptable gear.

Craft Sportswear was founded in Borås, Sweden, in the 1970s, originally gaining fame for its high-performance base layers. Over decades, the brand expanded into various sports categories, including cycling, skiing, and professional-grade running shoes. While the design and engineering remain deeply rooted in Swedish innovation, the manufacturing process is globalized, with primary production facilities located in Vietnam to utilize specialized performance footwear manufacturing infrastructure.

The brand is currently owned by the New Wave Group AB, a prominent Swedish investment company that specializes in the corporate promo and sports apparel markets. Under the ownership of New Wave Group, Craft has strengthened its global distribution network, ensuring that its technical apparel and footwear reach international markets while maintaining the core identity of a Scandinavian performance brand.