Made O'Meter
Discover where a brand or product originates
New Balance Minimus is a specialized footwear line designed for athletes seeking a minimalist, natural running experience. The brand traces its roots back to 1906 in Boston, Massachusetts, where William J. Riley founded the New Balance Arch Support Company. Initially focused on orthopedic products, the brand evolved into a global leader in athletic performance gear.
Manufacturing for New Balance products, including the Minimus line, occurs globally. While the brand is famous for its 'Made in USA' and 'Made in UK' premium collections, the majority of its performance footwear is manufactured in Southeast Asia, specifically in Vietnam, Indonesia, and China, to leverage large-scale specialized production facilities.
New Balance remains a unique entity in the modern athletic market as it is a privately held corporation. Unlike many of its competitors who have transitioned to public ownership, New Balance Athletics, Inc. is owned by Jim Davis and his family. The company maintains its global headquarters in Boston, maintaining a strong American heritage while operating a vast international distribution network.
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