Cellula running shoes

Cellula is a high-performance running shoe model developed by Diadora, an iconic Italian athletic footwear and apparel manufacturer. The brand is renowned for blending Italian craftsmanship with modern athletic technology, focusing on cushioning and stability for long-distance runners. While the design and technical engineering are rooted in Italy, the manufacturing of their mass-market athletic lines typically takes place across various global hubs.

Diadora was founded in Caerano di San Marco, Italy, shortly after World War II. Over the decades, it evolved from a mountain boot workshop into a global sports powerhouse. Today, the brand remains headquartered in its Italian homeland, maintaining its legacy through its ultimate ownership by LIR S.r.l., the holding company of the Moretti Polegato family, who also founded Geox. This ownership structure ensures that the brand retains its Italian heritage and design philosophy while competing on a global scale.