Allure Premium-Secco

Allure Premium-Secco is a high-quality sparkling wine brand known for its distinctive diamond-cut glass bottles. The product is produced by International Wine & Beverage GmbH, based in Zell (Mosel), Germany. While the brand is German and bottling takes place in Germany, the grapes used are typically sourced from Italian vineyards, reflecting a cross-European production process that combines Italian viticulture with German sparkling wine expertise.

The brand is part of the ZGM (Zimmermann-Graeff & Müller) group, one of the largest wineries in Germany. ZGM has a long-standing history as a family-owned enterprise, originally founded in 1886. Today, it remains a significant player in the international wine market, overseeing a broad portfolio of brands and maintaining large-scale production facilities in the Mosel region. The Allure brand specifically targets the lifestyle segment, emphasizing both aesthetic bottle design and a modern taste profile.