Vivi Verde Coop Organic Sesame Seeds

Vivi Verde is the premium organic and ecological private label brand of Coop Italia, one of Italy's largest retail chains. Launched in 2009, the brand was created to offer consumers high-quality, sustainable, and organic products across food and non-food categories. The sesame seeds shown are part of the 'Bio' line, adhering to European organic certification standards.

The manufacturing and packaging typically occur within Italy to support local logistics, although the raw sesame seeds themselves are often sourced from international organic certified farmers in Africa or South America depending on seasonal availability. Coop Italia functions as a cooperative of consumers, meaning it is owned by its members rather than private shareholders, ensuring a focus on social responsibility and environmental protection. The brand remains a staple in the Italian market, representing a significant portion of the country's organic retail sales.