Lavazza ¡Tierra! Coffee

Lavazza ¡Tierra! is a premium sustainable coffee range that represents the brand's commitment to social and environmental responsibility. Launched in 2002, the ¡Tierra! project began as a corporate social responsibility initiative to improve the living conditions, social development, and economic growth of coffee-farming communities while promoting sustainable agricultural practices.

The coffee is primarily roasted and packaged in Italy, maintaining the traditional Italian espresso standards that the Lavazza family has championed for over a century. The beans themselves are sourced from Rainforest Alliance Certified farms in various regions, including South America, Africa, and Asia, depending on the specific blend.

Today, the brand remains under the stewardship of the Lavazza family, who have maintained independence since the company's founding in Turin. The ultimate owner, Luigi Lavazza S.p.A., is one of the world's most prominent coffee roasters, known for blending tradition with modern sustainable innovation.