Hula Hoops Original

Hula Hoops is an iconic British snack brand, first launched in 1973 by KP Snacks. Known for its distinct ring shape and satisfying crunch, it has become a staple of the UK lunchbox and snacking market. The product is primarily manufactured in the United Kingdom, specifically at KP Snacks' facilities such as those in Ashby-de-la-Zouch.

Ownership of the brand has transitioned through various corporate entities over the decades. Originally part of United Biscuits, the brand was acquired by the Intersnack Group, a German-based snack food company, in 2013. Today, the ultimate owner is Intersnack Group GmbH & Co. KG, which manages a wide portfolio of European snack brands from its headquarters in Düsseldorf. The brand continues to operate under the KP Snacks subsidiary in the UK, maintaining its status as one of the country's most popular potato-based snacks.