La Vache qui rit with Cheddar slices

La Vache qui rit (The Laughing Cow) is one of the most iconic French cheese brands, known worldwide for its spreadable portions and sliced varieties like these Cheddar slices. The brand was created by Léon Bel in 1921 after he developed a process for industrial processed cheese. The distinctive image of the red laughing cow was illustrated by Benjamin Rabier and has since become a global symbol for the brand.

Today, the brand remains under the ownership of the Bel Group (Groupe Bel), a multinational cheese marketer headquartered in Suresnes, France. While Bel has manufacturing facilities in over 30 countries to serve local markets, the core brand identity and premium product lines remain deeply rooted in French dairy traditions. The company continues to be primarily controlled by the Bel family, maintaining a long-term vision for their global portfolio which includes other famous names like Babybel and Boursin.