Threads social media app

Threads is a social media and social networking service operated by Meta Platforms. It was launched in July 2023 as a companion app to Instagram, designed primarily for sharing text updates and joining public conversations. The application was developed by the Instagram software engineering team within Meta, leveraging the existing infrastructure of the Instagram platform.

The service is owned and operated by Meta Platforms, Inc., which is headquartered in Menlo Park, California. While the software is primarily developed in the United States, Meta utilizes data centers and technical infrastructure located globally to support the platform's operations. The brand is a core part of Meta's 'Family of Apps,' alongside Facebook, WhatsApp, and Instagram, reflecting the company's shift toward the metaverse and interconnected digital experiences.