Made O'Meter
Discover where a brand or product originates
ERU is a historic Dutch cheese brand with a legacy dating back to the early 20th century. Founded in Woerden, the heart of the Dutch cheese industry, the company originally began as a small family-run business focusing on quality dairy products. Over the decades, it revolutionized the market with its convenient spreadable cheese varieties, becoming a staple in Dutch households and expanding its footprint internationally.
The brand remains true to its roots, with the majority of its production concentrated in the Netherlands to ensure the authentic taste and quality of Dutch cheese craftsmanship. Today, ERU operates as a prominent independent family business, maintaining its headquarters and manufacturing facilities in Woerden. Its ownership remains under the Ruijs family, who have successfully navigated the competitive global dairy market while preserving the brand's heritage and commitment to high-quality ingredients.
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