Mr. Clean (Meister Proper) all-purpose cleaner

Meister Proper, known as Mr. Clean in English-speaking markets, is one of the most recognizable household cleaning brands in the world. The brand was originally created by Linwood Burton and Mathilde Berebi in the United States during the 1950s. It was specifically formulated as a powerful liquid cleaner that wouldn't require heavy scrubbing, revolutionizing the home cleaning industry with its iconic muscular mascot.

Today, the brand is owned and managed by the American multinational consumer goods corporation Procter & Gamble (P&G). While the brand originated in the USA, it has been adapted for global markets with localized names like Meister Proper in Germany and Austria, Mastro Lindo in Italy, and Don Limpio in Spain. Manufacturing takes place in various P&G facilities worldwide to serve regional markets, ensuring that production is localized near major distribution hubs.

As the ultimate owner, Procter & Gamble continues to expand the brand's portfolio, including liquid cleaners, spray bottles, and the popular Magic Eraser. The company remains headquartered in Cincinnati, Ohio, overseeing a global empire of household brands.